Grayson Subaru

Breaking the mold from the conventional 6x9 postcard bearing an array of service coupons, I took a minimal approach to designing Grayson Subaru’s 2013 holiday direct mail piece around a flat discount.

The bold red and simplified style stood out from the clutter of otherwise ‘junk mail’ and drove a record number of service visits for the client.

From its success, we replicated this design style the following winter for dozens of automotive service centers nationwide.