Webroot + Allstate Identity Protection

Introducing Webroot Premium alongside Allstate Identity Protection presented an exciting chance to broaden reach and captivate fresh audiences on social. We tapped a growing roster of content creators and expanded partnerships to target new audience niches with a content strategy that mixed vertical shorts on Instagram Reels and TikTok (tech/science & personal finance) with sponsored placements on long-form YouTube (DIY & homeowners).

Teaming up with agency partners, we quickly activated a top-of-funnel campaign that drove 6.7M impressions across TikTok, Instagram Reels and YouTube in a two-month span.
___

Influencer marketing strategy

Agencies: WideFoc.us, Station Entertainment

@flynanced As a creator and tech professional, here’s how I protect myself, my finances, and my identity online #ad #webroot #privacy #identitytheft #cybersecurity #datasecurity #cyberresilience ♬ original sound - Cinneah | Career & Wealth 💵
@theschoellerfamily #ad #sponsored #webroot Protect your identity with Webroot Premium and Allstate Identity Protection. Get 40% off your purchase today, link in my bio! #privacy #identitytheft #cybersecurity #datasecurity #cyberresilience ♬ original sound - The Schoeller Family