Webroot Click with Confidence - Social Video

Webroot believes everyone has the right to be secure in a connected world. That means wherever you connect online, you deserve to click with confidence.

In a breakaway from tired, fear-based messaging, we aimed to empower users with the awareness and tools needed to stay safe online. This manifested visually in a social video campaign depicting the poised movements of parkour athletes, who reveal messages that inspire confidence, freedom, security, and assurance.

___

Social Media Manager: Austin Castle
Sr. Communications Manager: LeVar Battle
Video Agency: One Floor Up

Organic social: Twitter, Instagram feed & stories, Facebook, YouTube
Paid placements: Instagram feed & stories, Facebook

The fragile state of online privacy is becoming more apparent to internet users around the world. Protect your data in transit and take back your privacy from prying eyes that try to intercept your personal information: https://t.co/JVuZtA1zO3 #WiFiSecurity #VPN pic.twitter.com/AGG7C4cptb
— Webroot (@Webroot) March 8, 2019

Internet users like you are on the front lines of ongoing cyberattacks, and we all have a part to play in securing our digital lives. Click with confidence knowing you have the right tools and the right habits to stay safe online wherever you connect: https://t.co/epo14xIXLL pic.twitter.com/oSrxnsReB2
— Webroot (@Webroot) March 1, 2019

With so much of our lives happening in a digital space, vigilance is key. Knowing the risks of cybercrime—like identity theft, data loss, and damaged devices—is the first step to forming a formidable defense. Stay informed at https://t.co/Ao6DCKbIH2 pic.twitter.com/3B2dY9M6bZ
— Webroot (@Webroot) February 21, 2019

Every link clicked, email opened, app downloaded, and network joined is an opportunity for hackers to compromise your personal data. Click with confidence knowing #Webroot has your back wherever you connect: https://t.co/oHWEXT1zhj pic.twitter.com/h1n7uIzXOl
— Webroot (@Webroot) February 11, 2019