Webroot + Allstate Identity Protection
Introducing Webroot Premium alongside Allstate Identity Protection presented an exciting chance to broaden reach and captivate fresh audiences on social. We tapped a growing roster of content creators and expanded partnerships to target new audience niches with a content strategy that mixed vertical shorts on Instagram Reels and TikTok (tech/science & personal finance) with sponsored placements on long-form YouTube (DIY & homeowners).
Teaming up with agency partners, we quickly activated a top-of-funnel campaign that drove 6.7M impressions across TikTok, Instagram Reels and YouTube in a two-month span.
___
Influencer marketing strategy
Agencies: WideFoc.us, Station Entertainment